Search Engine Optimization (SEO) is a proven method of increasing the number of visitors to your website. With the right methodology you stay on top of the search engine list, which means you’re on top of your consumer’s mind. In order to rise to the top, your site must be search engine friendly. That’s where Webmax Solutions expertise comes into play. We have ways to improve your ranking in search engines and keep it there.

The principle aim of any website should be to attract people who do not know about you but are looking out for products and services similar to the one you offer. We guarantee a position for your website in the top 1-20 positions of all the major search engines.

The process includes: selecting relevant and optimal keywords, rewriting your website's content using those keywords, redesigning your site and building links with other sites. We also constantly monitor your site, and update key words, to guarantee the highest possible ranking. By using SEO you are taking control of your website’s ranking on Search Engines. A top keyword position in a search engine is the best way to grow your Internet business.

1) Keyword Analysis

Put yourself in the shoes of your customer. What would you type in the search box to locate companies offering your core service? For Example, if you are looking for mobile phones in London, your query would most likely be “mobile phones London”.

This entire phrase is considered as one “Keyword”. We begin each new project by analyzing the history and current status of both, your company website and that of your competitors. From that, we understand the unique framework of each business, and are able to determine the right keywords that should be used to target search engines.

Choosing the right keywords is essential to a successful start of implementation of an optimization campaign. At this stage, we will also provide you with a pre-position report of search engine rankings of the keywords chosen by you.

2) Optimization

The process of modifying attributes of a website to improve its position on one or more search engines by making it more accessible is called optimization. It is a backend process that allows search engines to find your site when a browser makes a search for keywords. Once the right keywords have been identified we begin the optimization process. The backend content of the website is altered so as to raise the keyword density of the site. The pages that have to be optimized are identified and we make the necessary modifications This involves the addition of meta tags, Alt tags and singular lines of content placed at strategic locations on the site. Once the optimized content is ready, the existing un-optimized pages need to be replaced. If FTP access to the site is granted to us we upload the new pages. In the case we are not permitted access to the FTP site we hand over the optimized content to you so that your Webmaster can undertake the process of replacing the pages on the site. In either case, there will be no disruption whatsoever to the existing site.

The site is now ready to be submitted to the search engines. A web technician assigned to the account will submit the site to all the major search engines of the Internet. Submissions are made on a daily basis to ensure efficient results. The submission process is undertaken manually and we do not use any automated software for this process.

What are meta Tags and its Importance To My Website?

meta Tags are not visible on the web page itself. These are HTML tags, which specifies content about a web page to browsers and applications. More importantly, these tags can be a very valuable part of web development and administration because they incorporate vital information for search engines. Some search engines do not use meta tags but others rely heavily on these for site placement. In conclusion, to error on the safe side, it is better to include meta tags than not to include them.

To see an example of meta Tags:

Internet Explorer: Go to 'View' Menu on top and click on 'Source'. Or right click on any blank area of this web page and click "View Source"

Netscape Navigator: Go to 'View' Menu choose 'Page Source’. Or right click on any blank area of this web page and click 'View Page Source'

This will open your default text editor. Now, you see the page's HTML code, which is also called the blueprint of a web page. Near top of this source code, you will find the meta Tags. "Keywords" and "Description" meta Tags are what most search engines use to match your search to this web page. These keywords and description help search engines determine the content of the page. In our meta Tags, we have included the word "website design", which we think people might use to search for our website.

Using meta Tags DOES NOT guarantee that your website will have high rankings nor be indexed at all. It should be used correctly and discreetly so not to confuse search engines. Google the leading search engine, pay no attention to meta Tags when they compile their lists. However, putting certain terms in the meta tags, may better define how your site is indexed in search engines that uses them.

3) Search Engine Submission

A directory is organized into categories and subcategories. Human editors review each directory submission and evaluate the site's quality and relevance. Success only comes when you submit a high quality site to the proper category. Because the directory submission process is geared so specifically to each particular directory, we ONLY submit by hand. An automated submission program can't adequately submit to any directory because it isn't able to study the directory's structure and determine which category is best.

Directories are very popular with Internet users and Yahoo is the biggest, most popular directory. 100Hot.com, a Web site that tracks the most popular Web sites in many different categories, consistently ranks Yahoo as one of the most visited sites on the Web. Yahoo is also the most difficult directory to get into. We make sure we follow their submission guidelines exactly to increase your chances.

Manual Search Engine Submission Takes Time

Although the manual submission process is the most effective, it involves many steps and can take a long time. These are the steps we take to ensure our submissions are successful:Research search engines and identify those that we want to submit to. Locate the "Add URL" link on the first search engine. Enter the URL of your site, your name, and other information the search engine requires. Repeat steps 2 and 3 for each of the remaining sites. We are entering a lot of repetitive information here, so we have to be very careful about typographical errors. It can take weeks or months before your site ever actually appears in the search engine's database. You may have to submit to search engines several times before they index your site.

4) Link Popularity

Link Popularity Campaign is a process where we exchange links with sites from all over the world that promote businesses related to your industry. Link Popularity greatly enhances the ranking of the site on search engines.
A link called ‘Useful Resources' is added on the home page that leads to a separate section having diverse links. The Link Popularity campaign involves the following:

Prioritizing prospects by a combination of factors including their link popularity scores and their present search engine positioning. Developing a static HTML link page replicating the exact look and feel of the clients website. Initiating the process to contact prospects and request a link. Submitting the website to top directories including the open directory.

5) Maintenance

Remember, the mantra for a sustainable HIGH ranking is: Ongoing Maintenance
Unfortunately, web rankings are subject to severe fluctuations. In fact, any number of variables, from search engines changing their indexing methodology to competitive activity can all send your search engine rankings into a nosedive.
Unless, of course, you have Web Max Solutions protecting your rankings 24/7 with an ongoing maintenance program. Without ongoing maintenance your rankings could undergo a severe ranking decline. Regular monthly maintenance can also help your rankings rocket up the charts.

6) Index Monitoring

Index Monitoring is the daily process of keeping track of the positions achieved by your site on the search engines. The search engines change their placement algorithms quite often. Apart from this your competitor's also want to get on top. By constantly monitoring your positions we can identify the pages or sections of the site, which are, drop from the search engines index and re-instate them.

7) Resubmission

In this process we resubmit the site to the search engines on a daily basis. This is a process, which ensures a high recall value for your site in the database of the search engines. Checking for dropped or slipped pages In this process we monitor all the optimized pages of the site on a regular basis. A page could be dropped by the search engines due to human error that could occur while updating the site from the clients end. The keyword density could drop as a result of this. We identify the reason and resubmit the dropped or slipped pages with proper corrections. Maintaining the link popularity campaign

The Link Popularity Campaign needs to be maintained on a daily basis. We constantly look out for new link partner's whose page rank could be used to maximize the mileage for our clients site. A constant monitoring is also essential to avoid any dead links that might crop up over a period of time. Even a single dead link could be highly detrimental to the position of the site on the search engines.Stay one step ahead of a changing search engine landscape—as well as your competition.

From competitive forces to search engine operational changes, the search engine market is one that’s often in a state of permanent flux. Ongoing maintenance is your rankings "insurance policy" that all these dynamics won't be a factor.
Maintenance lets you leverage new product or service introductions—and more! With an ongoing maintenance program, you can take advantage of opportunities as they present themselves. For example, you add a new product or service and you want to promote that via new key words. Or, you want to promote some key words to help your recruitment efforts.

Ongoing maintenance delivers the best marketing ROI around. A small monthly amount is all it takes to maintain and in fact increase your rankings.