Reseller hosting is a form of web hosting wherein the account owner may split up their allotted hard drive space and bandwidth and resell web hosting. Typically, resellers are web consultants including web designers, web developers, or system integration company who resell the web hosting as a add-on service to complement their other range of services.  Resellers are also allowed to decide their own pricing structure and even establish their own branding. In other words, a reseller can set up its web hosting company on the Internet and start-selling web hosting plans under its own brand name.

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Reseller hosting generally requires little knowledge of web hosting services in order to get started. Reseller hosts are generally not responsible for maintaining web server services or other maintenance related tasks. To the reseller's customers, the reseller is the "web hosting provider." In cases when technical problems such as server down and access problem arise, the owner of the dedicated server in which the reseller host is hosted holds this job.